I saw this in a magazine years ago at a dentist or doctor’s office. I can’t remember and I definitely can’t remember which magazine otherwise I’d give credit and probably request a few dozen reprinted copies to hand out.
The author of the author ridiculed all these stores with their fancy flyers, billboards, TV commercials, subway signs and storefronts plastered with sale posters. Millions of dollars spent to lure customers in to their stores.
The author laughed and said the irony of it all was that they had been there.
They had been customers, until they grew tired of being ignored by salespeople who didn’t know the products well enough to answer their questions anyway. Then, when they got to the cash register, had to interrupt the cashier’s personal conversations, to complete their purchases.
It would have cost so much less, to hire decent staff and train them well, to keep their existing customers than trying to find new ones.
WORD!
