At my old job I would often get marketing brochures come to my desk. One that really stands out for me is from one of the larger telecommunications companies.
I can’t even remember what service they were advertizing, but the catch phrase was “Got It”
Unfortunately, their URL didn’t quite read the way they’d intended.
www.companynamehere.com/GOTit
Yeah, they tried. I’ll give them that.
They uppercased ‘GOT’ in an attempt to eliminate confusion but didn’t work. After all, most would agree, the ‘girls’ deserves a capital ‘T’.
FYI – advice from a webmaster, dashes don’t hurt URLs
